Most websites are a mess of decoration, hijacking, dark-UX, and general chaos. Few designs serve the needs of the user. One way to do that is to embrace websites for what they are, by adopting a form of brutalism for web design:

• Content is readable on all reasonable screens and devices.
• Only hyperlinks and buttons respond to clicks.
• Hyperlinks are underlined and buttons look like buttons.
• The back button works as expected.
• View content by scrolling.
• Decoration when needed and no unrelated content.
• Performance is a feature.

If every website adopted these guidelines, the web would be fast and readable, our batteries would have much power at the end of the day, and we’d all be a lot happier.