The Stitch Fix tech blog is up, and I just posted how we use Git and Hubot to automate deployment, without having a complex series of branches and tags.

This is fairly simple - new code goes on branches, master is always deployable (when clean), and deploy/production always contains whatever’s on production.

My book talks about bootstrapping new applications, and my recommendation is to set up continuous deployment. If you’ve ever worked on a release schedule, you’ll know that continuous deployment is a pure joy. It’s also a boon to the users, who get the features and fixes as fast as possible.